Michael Jordan has sold on Amazon since 2017. His own products, his own inventory, and he still sells today. FTR puts that seller's judgment — and a specialist on every discipline — behind your account.
Month-to-month. You own your account, data and creative.
Illustrative listing. FITFOCUS is a fictional brand. Not client data.
Brands this team has worked with
Same team. Same systems. Now independent, and focused only on Amazon.
Your Amazon agency should have sold something on Amazon.
Amazon ranks what sells. Sales history earns rank. Rank earns traffic. Traffic earns reviews. Reviews earn conversion. That loop keeps running whether you're in it or not.
Illustrative model. Not client data.
It's not an Amazon problem. It's a staffing problem.
One “account manager” can't be a media buyer, an SEO, a designer, a catalog tech, an analyst and a strategist. Nobody can. So we stopped pretending one person could.
Everyone has a login. Nobody owns the P&L.
The same account, run as a department: catalog first, then rank, then ads stop propping up sales and start adding to them.
Illustrative sequence. Not client data. Real charts replace this when case studies are approved.
The order matters, and so does the start date. Rank compounds.
A seller sets the standard. A named operator runs your account and stays. A specialist owns every discipline.
Owns the plan and the P&L conversation.
Runs spend like it's their own money.
Rank on the keywords that pay.
Listings and A+ built to convert on a phone.
Suppressions and cases fixed before you hear about them.
Inventory signals, compliance, the admin.
What moved, in writing, with reasoning.
For the record: the person who wins your account runs your account. No handoffs.
This is the first pass our creative and SEO specialists make. Fictional brand, real method.
FITFOCUS is a fictional brand. Illustrative listing.
Growth planning, profitability, forecasting, priorities. The plan comes with reasoning.
Sponsored Products, Brands and Display, run against profit, not vanity ROAS.
Audiences on and off Amazon. Many brands start here. Run on its own or as part of the account.
Keyword strategy, indexing, rank. Rank where it pays.
Listing images, A+, Brand Store, video. Built to convert on a phone screen.
Listing issues, cases, compliance, inventory. The Amazon admin you shouldn't handle in-house.
What's driving growth, profit, traffic and conversion. Reported in writing.
Seven disciplines, one team, one plan.
Book my strategy call →FTR replaces the pile of freelancers, tools and generalists with an actual Amazon department.
Three accounts, told the way an operator would tell them: the problem, the move, the result.
Problem: [one line]
Move: [one line]
Result: [one line]
Problem: [one line]
Move: [one line]
Result: [one line]
Problem: [one line]
Move: [one line]
Result: [one line]
Case slots load Michael's approved client numbers. The 10–20 clip client video wall lands below these cards in phase 2.
Prompt: “What was different in the first 90 days?”
Prompt: “What do you no longer worry about on Amazon?”
Prompt: “Why are you still with this team?”
In 2017 Michael left his corporate job and started selling on Amazon himself. He's sold $300M+ since then with his own products. He built a multi-7-figure brand of his own, and he still sells on Amazon today.
He co-founded a 200-person agency and built its Amazon department from one client and one store into $300M+ in annual revenue managed, ~$1M a month in ad spend, and dozens of 7- to 9-figure brands, including category leaders.
This year he bought that Amazon division and took it independent. FTR is that team, with the same specialists and the same systems, working on Amazon only.
He's made every call you pay an agency to make — with his own inventory on the line.
“Build like you intend to dominate, not just survive.”
Your catalog, margins and constraints, before anyone touches a campaign.
A plan tied to your P&L, reasoning written down.
Each discipline run by a specialist, coordinated by your operator.
Profit, TACoS, organic share, rank on money keywords.
Every month: what we did, why, what it made you, what's next.
New name, not a new team. Same people, same clients, same systems — now independent and focused only on Amazon.
That's usually who calls us. It's why the terms are month-to-month.
No. The operator on your first call is the one who runs your account.
Then you already know one person can't cover seven disciplines. Ask us how we'd work alongside them.
Some of this season is already set. What gets fixed now compounds into January — and every month after.
Every month on the wrong Amazon team is rank you'll buy back later.
Hire the team built by a $300M+ Amazon seller. If we're a fit, your first call is with the operator who'd run your account.
Two-minute application · Established brands only · Answered within one business day